Hi everyone! The following infographic was provided to us today courtesy of Catalin over at Ecommerce Platforms. Please join me in welcoming Catalin to Color Me Frugal today!
In this age of messaging overload, we consume thousands of emails, social messages, articles, websites and marketing materials each and every day. However, the infographic has found a cozy little spot in our hearts, considering it breaks down complex information and puts it in a fun and understandable format.
This infographic takes two groups, men and women, and outlines the core, distinct differences in their online shopping habits. A broader look into the two sexes reveals some interesting information. See how many of these characteristics apply to either you or your significant other!
For example, female shoppers are more likely to plan out their shopping strategies and make their purchases based on future needs. Whereas male shoppers have shown a strong tendency to purchase items or services when the need is immediate. For any of you who may own online stores, even a simple observation like this could be enough to make a change in your business. Maybe you could provide a wish list feature for your female customers to plan out how they plan on spending their money in the future. Maybe your store could use a Google Ads campaign, targeting certain keywords, to grab those last minute male shoppers.
Regardless, the information in this infographic shows shoppers and store owners alike a glimpse into the tendencies of male and female shoppers. (Editor’s note: I found this infographic to be spot on regarding shopping habits of myself and Mr. CMF. For example, it’s a good thing I’m in charge of purchasing diapers at our house- if it were up to him we’d frequently be down to the last one and running to the store at midnight. I’m the one who “shops based on future needs” in our house, lol. I thought this infographic provided some interesting insight, especially for those of us looking to rein in spending and live the frugal life). Anyway, enjoy!
What do you think? Does this seem accurate regarding how shopping occurs in your household? Has anyone bought food/drinks via mobile? That’s one thing I have not done (and it looks like I’m not alone!)
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