Hi everyone! The following infographic was provided to us today courtesy of Catalin over at Ecommerce Platforms. Please join me in welcoming Catalin to Color Me Frugal today!
In this age of messaging overload, we consume thousands of emails, social messages, articles, websites and marketing materials each and every day. However, the infographic has found a cozy little spot in our hearts, considering it breaks down complex information and puts it in a fun and understandable format.
This infographic takes two groups, men and women, and outlines the core, distinct differences in their online shopping habits. A broader look into the two sexes reveals some interesting information. See how many of these characteristics apply to either you or your significant other!
For example, female shoppers are more likely to plan out their shopping strategies and make their purchases based on future needs. Whereas male shoppers have shown a strong tendency to purchase items or services when the need is immediate. For any of you who may own online stores, even a simple observation like this could be enough to make a change in your business. Maybe you could provide a wish list feature for your female customers to plan out how they plan on spending their money in the future. Maybe your store could use a Google Ads campaign, targeting certain keywords, to grab those last minute male shoppers.
Regardless, the information in this infographic shows shoppers and store owners alike a glimpse into the tendencies of male and female shoppers. (Editor’s note: I found this infographic to be spot on regarding shopping habits of myself and Mr. CMF. For example, it’s a good thing I’m in charge of purchasing diapers at our house- if it were up to him we’d frequently be down to the last one and running to the store at midnight. I’m the one who “shops based on future needs” in our house, lol. I thought this infographic provided some interesting insight, especially for those of us looking to rein in spending and live the frugal life). Anyway, enjoy!
What do you think? Does this seem accurate regarding how shopping occurs in your household? Has anyone bought food/drinks via mobile? That’s one thing I have not done (and it looks like I’m not alone!)
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photo credit: Light Green Shopping Cart via photopin (license) 7/13/15, with changes
Ha! Other than the “less interested in discounts”, I would say the infographic is spot on.
I know, I think so too 🙂
This only shows that women are more concerned on the price compared to men. And women are more generous than men.
The generous aspect surprised me a bit too. I’m honestly not sure why that would be- are men known to be less generous than women in general?
I’m surprised there isn’t a bigger discrepancy between the use of coupons between males and females. It was like pulling teeth to get Mr. Budgets to use coupons. Most of my girlfriends are always using coupons, would have thought a higher percentage of women use coupons and only like 2% of men do.
Ha! I hear you there. I have to practically spoon feed coupons to Mr. CMF to get him to use them. And I am literally ALWAYS the person who finds the coupons in the first place!
The fact that women plan ahead does not surprise me at all! I tend to map out my purchases while my husband tends to only buy things when he actually runs out of something.
Same with Mr. CMF. If it wasn’t for me doing our shopping, we would be out of things like toilet paper and diapers an awful lot! 🙂
Interesting insights, although my husband is way more intent on getting the best deal than I am. He will use coupons, scour websites to make sure he’s getting the best deal and has no shame doing a price adjustment for a few dollars. Based on the comments though, seems like he’s the minority haha.
Wow, I’m impressed! Sounds like your hubby is quite the deal shopper, that’s awesome!
The truth that females approach ahead won’t surprise us at all! And also We are basically CONSTANTLY the one who detects the particular discount codes from the start!
I agree, this is pretty much entirely my job in my household! Mr. CMF never thinks to look for discount codes. He barely ever shops though, except for gifts!