Ah, upselling. If you have ever shopped at any type of store, odds are good that you have been exposed to upselling. What is an upsell? Well, an upsell is a marketing technique used to get you, the consumer, to part with more of your hard-earned cash. According to dictionary.com, the verb upsell means “to try to persuade a customer to buy a more expensive item or to buy a related additional product at a discount.”
Retailers the world over use this technique. Businesses that you might not even think of use upselling to attempt to bring in more revenue. For example, in high school and college I worked at a movie theater. In addition to selling tickets, popping popcorn, and sweeping floors, my duties included upselling. For example, when a customer ordered a small popcorn and a medium drink, we were trained to ask, “Would you like to get a medium popcorn instead for just $0.25 more?” and so on and so forth.
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Photo credit: Mark Hillary